About

Client: Bubbly
Sector: Eye Care
Country: Belgium

Strategy

Bubbly was born out of a desire to make people’s life lighter and more pleasant, by turning pesky, serious or mandatory daily actions into a positive experience.

Around 125 million people in the world wear contact lenses. Bubbly aims to make a contribution by offering a lens supply service that will help, support and above all improve the daily life of many wearers.

Through a flexible and modular subscription, Bubbly delivers high quality contact lenses at a competitive price straight into your mailbox.

Identity

For Bubbly, we developed a flexible language based on a family of forms and lines. This ‘toolbox’ acts a base for the creation a wide variety of compostions that can be used not only as a single generative symbol but it can also unfold into a whole visual language.

All these elements are present throughout on the various print and digital implementations of the brand.

Implementations

· Identity
· Packaging
· Illustrations