About

Client: Escuyer
Sector: Fashion
Country: Belgium

Escuyer is an undergarment brand that provides with a service which releases people from the burden of shopping for basics in order to give them more time to do what they really want to do.

Nomination
For this project, Modern Practice has been nominated in the 'Graphics' category for the exhibition 'Design of the Year 2014' at the Design Museum of London.

Strategy

In today's society men & women need to look impeccable on all levels. Yet shopping for basic garments isn't utterly exciting and is often considered a waste of time.

The time men save with 'Escuyer' can be used for more fruitful activities like sports, culture, business or leisure.

The name Escuyer comes from “Esquire” in old french. As in the Middle Ages the squire was there to help the knight, today the brand Escuyer is there to help people by offering them quality essentials and more free time.

Identity

We created a visual solution based on the heraldic system. This typographic reinterpretation of heraldry is not only linked to the Escuyer brand name, but also conveys the brand’s world.

While the “typographic heraldry” stands for Escuyer’s refinement, its multiple variations translate the flexibility and adaptability of the brand towards its customers. 

Implementations

· Strategy
· Naming
· Identity
· Website
· Print
· Photography