About

Client: Ito
Sector: Eyewear
Country: Morocco

Strategy

Ito is a direct to consumer eyewear brand, built for Africa. It’s ambition is to challenge the established player of the optical sector through the development of a clear and transparent process that allows them to offer a range of timeless products at an honest price.

Ito also wants to humanise the global experience based on genuine relationships within an cosy and inspiring (physical & digital) environment...

Identity

The challenge was to create a visual identity based a subtle mix between refinement and enjoyement. The custom typographic wordmark would translate both refinement and originality whilst the set of illustrations adds a fun & playful twist to the brand.

Implementations

· Strategy
· Identity
· Illustrations
· Stationary