About

Client: Joone
Sector: Babycare
Country: France

Strategy

Joone is a baby care brand that has the ambition to facilitate the daily life of young parents while bringing an aesthetic and inspiring vision to the early baby care sector.

Joone wants to bring a new dimension to its customers in its relationship to parenthood. In order to infuse a new dynamic, the brand establishes a close relationship with its community based on benevolence and transparency.

In addition, Joone offers a direct and ergonomic platform for the purchase of its products while ensuring a fast and competent service.

Identity

Children have a playful, innocent worldview that allows them to see space as a playground. A bank bill, an energy contract, the wall of the room or even the dog can serve as support for all the prettiest colorings.

In the same way that children have to embellish their universe, Joone puts
Heart to bring joy to the much too conventional early childhood sector.

The visual identity is based on a simple typographic logo on which are doodling a variety of cheerful and childish scribbles. With its communication system based on proximity and exchange, Joone also offers customers to customize the logo with the designs of their children!

Implementations

· Strategy
· Visual Identity
· Stationary
· Packaging
· Diaper Patterns