About

Client: Knees to Chin
Sector: Food
Country: Belgium

Knees to Chin offers a range of delicious Vietnamese rice paper rolls prepared with love and fresh products of the day.

Strategy

Knees to Chin's goal is to make people travel through tasty and healthy Vietnamese paper rolls. They want to help them disconnect from their daily routine with original recipes & assorted flavors from Asia.

'Knees to Chin' exudes freshness in everything it does: It is reflected not only in their ingredients and recipes, but also through their shops and the attitude of the employees.

Identity

For 'Knees to Chin' we created a visual identity that conveys simplicity and originality without falling into something too obvious and clean.

We developed a logo and a entire font (Ronbun) based on asian paper cuts, creating a very ownable visual language whilst keeping a strong, humble and original feel. 

Not only does this alphabet enable great typographic compositions, but it can also be easily combined with illustrations. 

Implementations

· Strategy
· Identity
· Stationary
· Website

Illustrations
Mizuki Go