About

Client: Real Buddies
Sector: Food and drinks
Type: Alcoholic beverage
Country: Belgium

Context

The founders are close childhood friends, who share the same passions, values, and aspirations, always dreamt about starting project together, something that would reflect the way they live and that they could share with others. 

Having heard of the new hard seltzer craze in the US, one of the founders decided to fly to NYC and see what the fuss was all about. After only one day, he called his buddy to tell him, “this is it, this is the future, I quit everything, I am all in. This is the chance to create our own story!” 

Project

Crafted in Belgium, Real Buddies proposes naturally flavoured hard seltzers made with real fruits.

The aim was to create a fun and lively brand that would bring people together. The visual identity is inspired by the world of the American sports and universities. It informed the development of the RB font, the visual language as well as the colour palette.

Implementations

· Visual Identity
· Font
· Merchandising
· Print
· Packaging

 

Idea

The thing that makes a personality interesting is the combination of its different facets and subtleties. The richness of Real Buddies should be its openness and its ability not to be locked in a predefined drawer, but rather to play with codes and create surprises (in an aesthetic and refined way).

The visual identity dwells its inspiration from the universe of the American sports and Colleges. Both themes informed the creative process in the development of the brand’s logo, font and the colour palette. In addition, we included a series of little drawings, doodles, adding a fun and quirky twist to the whole.

 
 
 

Brief Guidelines 

Lighten up peoples lives
We choose to take life on the bright side by breathing enthousiasm in everything we do. We strive to incoporate a positive, fun and attractive twist in every aspect of our endeaviour.

Stay Genuine
It’s fundamental to stay grounded and not trying to become someone we are not. We stay commited; stick to our guns by backing ourselves, our team and our offering.

Act Responsibly
We work with people that share the same set of values. We want to propose healthy, sustainable and ethical products. We pledge to always behave responsibly and strive for more transparency.

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RB Font
Development Process

 
 
 
 
 
 
 
 
 
 
 
 

Illustrations
Flavour Doodles

 
 
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Photography
©Real Buddies