Sysmo

Sector: Music
Country: Belgium
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www.sysmo.be

About

In 2006, Santiago Vazquez created his extraordinary universal language the ‘Signed Rhythm"‘. Since 2012, Sysmo has brought together an extraordinary community in Belgium and Europe composed of hundreds of amateur and professional musicians.

’Rhythm with Signs’ is a sign language specifically dedicated to the practice of instant composition. Made out of 120 gestures, it allows a director (conductor) to to guide a group of musicians through a spontaneous and collective creation.

Identity

Sysmo approached us with the desire to rework their visual identity. As they opted for an evolution rather than a revolution, we slightly tweaked their word mark, (redrawing the letters ‘Y’ and ‘M’) and created a flexible typographic system that conveys the rhythmic nature of Sysmo. We also reviewed the typographic usage and layout, revolving around the Din typeface.

In addition, we developed a visual language, made out of handmade collages and illustrations, where the combination of both the rigorous typography and the organic visuals creates an exciting balance that makes the brand stand out.

Implementations

· Identity
· Posters
· Website
· Illustrations